The Cannescast 2024
Continue reading![hero-palmtrees-people-sunny-weather-shutterstock_2364559479](https://www.weathercompany.com/wp-content/uploads/2024/02/hero-palmtrees-people-sunny-weather-shutterstock_2364559479.jpg)
![hero-palmtrees-people-sunny-weather-shutterstock_2364559479](https://www.weathercompany.com/wp-content/uploads/2024/02/hero-palmtrees-people-sunny-weather-shutterstock_2364559479.jpg)
Audience Targeting
Connect with people that matter most to your business on The Weather Channel digital properties with privacy-forward audience targeting, segmentation, and insights.
Audience-based marketing for the future of digital media
The technological transformation of audience targeting and campaign measurement has put first-party data in the driver seat. With 70% of the digital audience being non-addressable,1 marketers are now leaning into the untapped power of alternative identifiers and data sources to reach the people who will care most about their business. Our suite of cookieless and performant targeting solutions combine weather, AI technology, and consumer insights to segment and reach your audience with privacy-forward data signals, backed by leading data science expertise. These segments connect marketers to consumers across The Weather Channel digital properties in meaningful moments as they are planning their daily lives around the biggest influencer, weather.
Millions of people start their day with us2
monthly average users globally3
monthly intent-based signals
first-party audience segments
contextually relevant segments across industry verticals
articles and videos published monthly
of The Weather Channel app users opt-in to share their location4
Audience segmentation opportunities
First-party data
Connect with your consumers without needing cookies or personal information, based on first-party segmentation of peoples’ on-site interests and location behaviors. Segments range from car owner, home owner, travelers, and more.
![white-man-airport-travel-phone-shutterstock_1052804039](https://www.weathercompany.com/wp-content/uploads/2024/01/white-man-airport-travel-phone-shutterstock_1052804039.jpg)
Contextual content
Reach qualified audiences by aligning with weather and lifestyle content that is relevant to your audience in the moment. Content includes forecasts, safety, health, travel, pets, home, garden, food, auto, science, space, and more.
![hero-group-dogs-shutterstock_2133123751](https://www.weathercompany.com/wp-content/uploads/2024/01/hero-group-dogs-shutterstock_2133123751.jpg)
Contextual location
Deliver precise, first-party location targeting based on demographic, lifestyle, and psychographic audience insights.
![hero-overhead-crowd-city-shutterstock_1420274747](https://www.weathercompany.com/wp-content/uploads/2024/01/hero-overhead-crowd-city-shutterstock_1420274747.jpg)
Let’s talk
What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.
Contact us1 Advertising Week
2 Amplitude: https://analytics.amplitude.com/twc/chart/xol3zsl?source=copy+url. The Weather Channel iPhone app, Android app, or weather.com. 10.8M users who come either =8a and 7p=10p; 2023 daily averages.
3 Based on the average of the total monthly (non-unique) users for full year 2021 across The Weather Company digital properties and consumer products (weather.com, The Weather Channel app, Weather Underground app, wunderground.com, Storm iOS app), according to The Weather Company internal data.
4 Amplitude, June 2023